Change is inevitable, but it’s also uncomfortable. And associations aren’t immune to this reality. Embracing change can be challenging, especially for organizations that have been around for a long time and have established ways of doing things. But to stay relevant and effectively serve their members, associations need to be adaptable and open to […]
Associations have long been a powerful force for bringing together like-minded individuals to share ideas, best practices, and knowledge. However, in today's rapidly changing world, a pressing question arises: how can associations not only remain relevant but truly thrive? To address this challenge, associations must be bold. They need to have a clear vision, take […]
In today's fast-paced and highly competitive world, associations face numerous challenges. Declining memberships, disengaged members, financial struggles, and disagreements among staff and board members are just a few of the many obstacles associations must overcome. To thrive in this environment, it is essential for associations to be open to change and willing to embrace new […]
Picture this: Your team just hired a new marketing person. Let’s call her Jill. On her first day, Jill is asked to create an email campaign encouraging your members to attend the annual conference. She tries her best but doesn’t quite grasp your organization’s brand voice and style in her email copy. Is Jill to […]
In today's rapidly changing world, associations must find new ways to stay relevant and create value for their members. As technology continues to advance, the future of associations lies in the adoption and integration of artificial intelligence (AI). Keep reading to explore key areas within your association that could benefit from AI’s transformative offerings. 1. AI […]
When we think about the most transformative technologies in human history, the invention of flight likely comes to mind. However, the rapid development and far-reaching potential of Artificial Intelligence (AI) may soon surpass any comparison to flight, as it continues its relentless journey into uncharted territories. With the emergence of generative AI and Large Language […]
The Open Garden Organization, published in 2018, proposed shifting the way associations approach their audiences and members. It emphasized the importance of The Core Purpose of an organization. By digging deeper into the purpose behind serving members, associations can begin to understand their wider impact. From this understanding, they can create a more inclusive and […]
A picture is worth 1,000 words. And today, it takes far fewer than 1,000 words to generate amazing graphics for your association. Traditionally, associations have relied on creatives and illustrators to generate content for things like social media graphics and ad materials. Now, through AI image generation software, organizations can take more control over these […]
Do your members find their membership valuable? While most organizations get an answer to that question based on their retention rates, there are often better solutions for association leaders. Member satisfaction surveys are handy tools that provide a goldmine of information and help organizations understand their members’ experiences and identify areas of improvement. But […]
Volunteers are an integral part of an association's staff. They commit their time and expertise to help move the mission forward and do it solely to help. And while having a large pool of volunteers is never a bad thing, holding onto them for years could be a problem. Whether your volunteers are reluctant to […]