By Sheri Jacobs, FASAE, CAE, President & CEO, Avenue M Group Picture yourself on the precipice of a ski slope in Colorado. It’s the first run of the day, and the snow on the perfectly groomed hill beckons for you to start the run. The cool mountain air fills your lungs, and excitement courses through […]
In today's rapidly evolving world, your association’s members have access to an ever-broadening array of resources and knowledge outside of your association’s library. This shift underlines the urgency with which associations must adapt to stay competitive and continue delivering value to their members. The rise of artificial intelligence (AI) has opened up new opportunities […]
Change is inevitable, but it’s also uncomfortable. And associations aren’t immune to this reality. Embracing change can be challenging, especially for organizations that have been around for a long time and have established ways of doing things. But to stay relevant and effectively serve their members, associations need to be adaptable and open to […]
Associations have long been a powerful force for bringing together like-minded individuals to share ideas, best practices, and knowledge. However, in today's rapidly changing world, a pressing question arises: how can associations not only remain relevant but truly thrive? To address this challenge, associations must be bold. They need to have a clear vision, take […]
In today's rapidly changing world, associations must find new ways to stay relevant and create value for their members. As technology continues to advance, the future of associations lies in the adoption and integration of artificial intelligence (AI). Keep reading to explore key areas within your association that could benefit from AI’s transformative offerings. 1. AI […]
The Open Garden Organization, published in 2018, proposed shifting the way associations approach their audiences and members. It emphasized the importance of The Core Purpose of an organization. By digging deeper into the purpose behind serving members, associations can begin to understand their wider impact. From this understanding, they can create a more inclusive and […]
A picture is worth 1,000 words. And today, it takes far fewer than 1,000 words to generate amazing graphics for your association. Traditionally, associations have relied on creatives and illustrators to generate content for things like social media graphics and ad materials. Now, through AI image generation software, organizations can take more control over these […]
Volunteers are an integral part of an association's staff. They commit their time and expertise to help move the mission forward and do it solely to help. And while having a large pool of volunteers is never a bad thing, holding onto them for years could be a problem. Whether your volunteers are reluctant to […]
Name a model organization. What did you think of? Probably a corporation, exuding strategy and efficiency, with an engine of innovation and progress, like Apple, Amazon or Google. You probably don’t think of an association; they have little in common with the corporations typically held up as beacons of organizational success. But is that a […]
Your members are on the go, and you want to keep up with them. And while your strategy is built on proven methods like in-depth articles, timely webinars and can’t-miss in-person events, there’s still a good percentage of your audience not engaging. The reality is time is limited, and proving the value of membership often […]
