The Ultimate AI Toolkit for Associations
From marketing to human resources, AI has the power to transform your organization. Try out the following tools to experiment with automating processes, onboarding AI assistants, and increasing creativity.
[Sidecar Sync Podcast Episode 14]: Marketing and AI with Greg Kihlström
In this episode, Amith and Mallory interview Greg Kihlström, exploring AI's impact on marketing. Delve into strategies to overcome technology-related fears, understand effective AI applications beyond mere content generation, and examine the ethical considerations in AI use. . This episode offers a compelling discussion on responsibly embracing AI innovations in the association and nonprofit sectors. […]
AI Art Generators: Which One You Should Use and Why
For a long time, the word art conjured up thoughts of painting, drawing, or sculpting. We associated this word with physical places like museums or physical acts like doodling on a notepad. And though art has always been subjective, we could all agree on one thing: art is made by artists. Or so we thought... […]
AI in Action: Building Member Personas with ChatGPT
Making data-driven decisions for your association starts by understanding your members. And while you can gain insights with surveys and data from your tech stack, talking with members is often the most powerful way to do so. However, for association marketers, conducting hundreds of one-on-one calls may not be a possibility. Luckily, associations can leverage […]
How to Use AI to Build Better Email Campaigns
Artificial intelligence is the topic of the hour, spurring discussions on everything from efficiency to ethics and bias. Of course, these discussions have been far from absent within the ever-evolving world of marketing. And while there are countless ways to leverage the technology, AI has quickly emerged as a powerful tool for enhancing email marketing […]
AI in Action: Summarizing Your Association Content
For associations, content is always in supply. Whether it’s sessions from your annual conference, articles from your publications, in-depth research and studies or member interviews, organizations have a goldmine of expertise at their fingertips. But how much of this content is easy to get through or even access? Whether it’s time-sensitive (as in “you had […]
Get Usable Content For Your Association Using These 3 ChatGPT Prompts
As ChatGPT cruises past 100 million monthly users, it’s clear that AI-generated content is a powerful tool that’s here to stay. Today, organizations use it to write blogs, social media posts and marketing campaigns for conferences and webinars. However, getting past the basic outputs to generate content useful to your association can sometimes take time […]
Are Google’s E-E-A-T Guidelines Good News for Associations?
Mention a Google algorithm update to a marketer in your association, and chances are, their immediate response will be fear. While these changes are often minor – according to Google – they can significantly impact content rankings and an organization's reach on the search platform. Their main aim, however, is to provide a better experience for Google […]
What ‘Break Point’ & ‘Drive to Survive’ Can Teach Associations About Attracting New Members
If you've been on Netflix recently, you may have noticed a new docuseries – Break Point. From the producers of Formula 1: Drive to Survive, Break Point gives viewers a behind-the-scenes look at the tennis world and its up-and-coming stars. And while I was immediately sold – I've been a huge tennis fan since I […]
7 Must-Haves in Your Membership Renewal Letter
It’s that time of year again. That time when you worry about your member renewals in hopes that your churn rate continues to stay low. And while you can offer the best resources, member benefits and community around, declining membership in professional organizations is still on the rise. So how can associations take an active […]
