Transcript: Find your association’s biggest fans with David Meerman Scott – Sidecar

Transcript: Find your association’s biggest fans with David Meerman Scott

We revisit a December 2019 conversation with the bestselling author whose latest release, “Fanocracy: Turning Fans Into Customers and Customers Into Fans,” is all about how to create and capitalize on the people who most identify with your organization. Not sure this will work for your association? We’ll hear the story of how even a car insurance company has utilized fandom to create a thriving business.

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