The Ultimate Guide to the Membership Economy – Sidecar

The Ultimate Guide to the Membership Economy

Master what it means to be part of the “Membership Economy” with the The Ultimate Guide to the Membership Economy. Featuring a presentation and an interview with subscription expert Robbie Kellman Baxter, the author of “The Membership Economy” and “The Forever Transaction,” this Sidecar-exclusive resource also includes a decision tree to help your organization find out what should — and shouldn’t — be behind a paywall, learn the vital differences between subscriptions and membership, and create a science-based approach to understanding what members want. If your role involves membership engagement, you can’t afford not to understand the membership economy and how you and your organization can use it to build an association your members will never want to leave.

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