Description

If the pandemic taught us anything, it’s that associations underestimated members’ acceptance of digital delivery. Everybody Zoomed. Webinars proliferated. Networking moved online. Conferences went virtual. Associations can capitalize on this digital tailwind – or they can succumb to the temptation to return to the “good old days” of traditional practices. Join Sidecar general manager Chelsea Brasted in a conversation with authors Harrison Coerver and Mary Byers, CAE, as they discuss the concepts from the 10th anniversary 2nd edition of their best-selling book, "Race for Relevance."

You'll learn how to create a sense of urgency for “digital first” thinking, how to fund technological investments, and understand technology’s critical role in the future relevance of associations.

By the end of this webinar you will be able to:
— Define what it means to be "digital first" and explain why that approach has value.
— Identify the critical role of digital technology in the future relevance of associations.
— Develop a plan to fund technological investments.