Description

If there is a silver lining t0 a crisis, it may be that it helps an organization to focus. Yet as associations ponder and plan for what revenue and mission value will look like in the coming years, many still struggle to find the right starting point for optimizing their portfolio of programs, products and services. The pressure to innovate, sustain growth, and demonstrate progress toward mission outcomes are increasing. And so-called zombie programs and sacred cows continue to abound, without a clear sense of which products and services should be fed and which should be put out to pasture. Failure to address product and service lifecycle can result in wasted resources, financial losses, frustrated staff, and a disappointed Board. And these issues are even more complex when one factors in the myriad ways work is delegated between Board and staff. Join us to explore how several associations navigate these complexities and the implications for strategy and brand.

Learning Outcomes/Key Takeaways: Tools to enable product and service portfolio analysis to organizational success; strategies for connecting project, product, and service outcomes, directly to strategy; different approaches to Board/staff delegation/examples of keeping on track

Speakers: Mark Dorsey, Sean Conaton and Amy Lestition