Description

The right name can attract customers, increase sales and differentiate you. The wrong name can turn away prospective members, frustrate people and weaken your brand. You can’t afford to make any mistakes.

When you’re trying to stay competitive, it’s not enough to be ordinary. To immediately capture the attention of potential new members, vendors and sponsors, you need a GRABBER. Something that quickly communicates your message, makes a powerful emotional connection, and resonates with your target audience. It all starts with the name.

This engaging workshop will enlighten you to the tricks of the trade and show you creativity tools that you can use to create engaging names.

Brand name expert Alexandra Watkins will walk you through her proven process, showing you real-life examples of how brands have experienced success with memorable names that help them stand out in a sea of sameness.
You will learn:

•       The power you’ll get from an awesome name
•       5 must-have qualities that make a name sticky
•       7 deadly deal-breakers you must avoid
•       Professional brainstorming tools & techniques
•       Tips and tricks to avoid domain name pain

Alexandra Watkins has the ideas and steps to help you develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest.