As an association professional, you’re very familiar with the idea of producing content to deliver valuable insights, education and industry news to your members. But in our increasingly connected digital world, publishing videos, blogs, articles or online journals isn’t enough.

To effectively capture your members’ attention, you need to do two things very well. First, you have to create highly engaging digital content that your audience can’t wait to engage with. Second, you have to promote your content effectively and efficiently.

Erica Salm Rench, Director of Customer Success at rasa.io, and Michael Hoffman, CEO of Gather Voices, joined for a virtual workshop where the audience learned digital marketing strategies for effectively engaging their audience with high-quality content published in all the right places.