Description

Every member is unique, but many share common interests, which they reveal through interactions with your organization. In this session, we'll show you exactly how to use data your organization already has to identify communities with common interests — and we’ll do it using Sidecar’s actual audience data.

We'll also give you an action plan to create more relevant and targeted content, generate personalized recommendations and develop a systematic way to make sure you're as specific as possible with your member engagement strategies.