Description

Many associations struggle with defaulting to what they've always done or being too busy to develop anything new or focus on growth. There is a way out of that trap, but it requires making changes simultaneously to the way you do strategy, execution, and culture (which is not as hard as you think). In this session, association CEO Cliff Johnson and consultant Jamie Notter will break down the work that Cliff and his management team have been doing to build a system that intentionally drives both growth and continuous accountability, rooted in a clear culture that can be managed intentionally like any other internal function.