Predicting and Preventing Member Churn

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Predicting and Preventing Member Churn

Description

Retaining your members doesn't have to be complicated or require sophisticated tools.
Join predictive analytics experts Thomas Altman and Dray McFarlane for this online training course to learn how to predict which members are likely to leave your organization, and how you can prevent them from leaving. As you step through the training, keep this question in mind: What is impacting whether your members renew or cancel? This is key to stopping non-renewal, aka "member attrition".

At the end of this course, you will be able to:

Apply the five-step framework for member churn
Identify the data you can use to predict member churn
Put the Predicting Member Churn spreadsheet to work in your organization
Determine which campaigns and which members to focus on for membership renewals
Use simple cost/benefit data to inform strategic membership retention decisions

Estimated duration: 2 Hrs

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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore