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My Boss Says We Need More Video - Now What?

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What to Expect from My Boss Says We Need More Video - Now What?

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Description

Video is totally dominating today, so it’s no surprise that leadership is asking about your plans to incorporate more video into your strategy. But all video is not created equal. Short-form video is consistently ranked as the top ROI-driver by marketers. To acquire and retain your membership and drive non-dues revenue, you need to include member-driven video in your strategy.

 

In this course, Michael Hoffman, CEO of Gather Voices, guides association leaders through the process of building an accessible, inclusive, and scalable member-driven video strategy, using video best practices and real-world examples from associations who are already putting these ideas into action.

Estimated duration: 2 Hrs
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