Description

Strategic foresight offers the promise of continued business growth in a world of uncertainty. It's through strategic foresight that you can peer through your members’ eyes into their world, identify their unmet needs, and see new solutions you can provide. Whether yours is a small association and you’re looking to grow beyond your current set of members and increase revenue by understanding unmet needs, or you’re part of a larger organization faced with ever-increasing demands for growth, strategic foresight can help. This approach brings you the answers you need straight from the front lines of your organization.

After completing this on-demand training course, you'll be able to:

• Explain the five stages in the strategic foresight cycle
• Pinpoint important media sources, thought leaders, and competition
• Identify the secondary impacts and key indicators for the current trends in your association's industry
• Implement, measure, and act on a "quantitative return on investment review"
• Better understand the emerging and unmet needs of your members and how to flip member dissatisfaction into success stories