Identify Your Member of 2030

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Identify Your Member of 2030

Description

Do you know who your members will be 10 years from now? In this course, you will answer the following questions: Who are your association’s future members? How will you recruit and retain them? This course is rooted in understanding how to search for your future member of any age or generational label and the ongoing commitment that the search must be grounded in.

At the end of this course, you will be able to:

Define and identify prospective members
Reevaluate the association’s value proposition
Outline recruitment activities targeting new members
Better understand engagement tactics to draw in and immediately involve new members
Envision the multiple phases necessary for creating a long-range and future-focused membership pipeline

Estimated duration: 2 Hrs

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