Today’s potential members have far more information and options for networking and professional development than did potential members 20 or 30 years ago, so an association’s offerings have to reflect those changes to stay relevant.
Watch the interview to hear David use real-world examples, from the association industry to government programs and even a car insurance company, to understand how you can harness the power of fandom for your own organization.
Put another way: You really shouldn’t be asking your members what they want. Innovation comes from solving a problem and creating something that doesn’t exist yet.
