It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times more to get a new customer than to keep one, and in membership terms, smart associations understand what that means for retention. A dollar spent on retention goes much […]
For association event planners, ensuring your conference is an engaging experience for attendees is always top of mind. And while you can have the best event platform, pre-planned questions and vibrant speakers and facilitators, it can still be difficult to create an environment that works for everyone. Although some of your attendees are excited to […]
As associations, you already have an engaged audience – your members. And these highly engaged people can often be the basis for a thriving community where members come together, interact, grow and engage with one another. However, with an often widely dispersed audience and only a few annual meetings on the calendar, are you doing enough […]
Even if you’re not a marketing professional, an understanding of what multichannel marketing is and how it works is critical to executing successful campaigns to bring in donors, renew members, and more. So, what is multichannel marketing? It’s the practice of engaging with an audience of potential consumers, customers, or members through a variety of […]
As associations continue investing time and resources into solving their member retention concerns, they may overlook one of their most easily accessible tools – member data. However, knowing what to look for and how can make all the difference. There is often a misconception that data analysis requires massive amounts of information and technical training. The […]
Microlearning is a hot topic in training and development today, but what is it and how can associations go about creating it? Put simply, microlearning is a learning strategy designed to deliver content to learners in short, bite-sized and easily digestible nuggets. It can be anything from videos and infographics to a quiz to test […]
Associations have many moving parts – marketing, billing, member data and more. While organizations have staff that can handle all these tasks, without a central system, you’re left working with a bunch of different platforms that all need to communicate somehow. Enter association management software. Chances are you’ve heard the term, but what is it exactly, […]
From handling member engagement to planning your next event, committees play an essential role in the operation of associations. However, finding volunteers and keeping them committed can often be the biggest obstacle to success. While some organizations may opt to appoint committee members, this can impact your diversity efforts and prevent new members or young […]
When it comes to creating or offering professional development for your members, there is no arguing that it’s valuable and necessary. However, for many association professionals, the subsequent response is often, “where do I find the time?” Whether it’s because of shortening attention times or limited schedules, finding time for learning opportunities is tough, and […]
You want more members and adding new benefits is going to get them. Right? Well, maybe not. Before you go all-in on new perks, build out your marketing campaigns and announce them to your members, it may be time to ask – “does my association have a feature bloat problem?” What is Feature Bloat? From […]
