Creating an effective onboarding experience is critical for the success of any association's membership program. Renewal rates for first-year members trend lower compared to those of second-year and beyond, often representing a big chunk of an association's churn. And while most associations send out that routine welcome email, their member onboarding experience leaves much to […]
A community isn’t built, it’s earned. It offers a sense of belonging to your audience, allowing them to feel part of something bigger than themselves. In our previous blog, we discussed what sets your audience and your community apart. The biggest takeaway – your audience consumes your content, but your community engages in it and uses […]
If you’re not using video as part of your association’s communications and marketing strategy in 2023 – you may be missing out. Not only does video help combat dwindling attention spans, but also it works as a versatile tool to help strengthen relationships with members, promote your mission and increase engagement. In this blog, we’ll break […]
Mention a Google algorithm update to a marketer in your association, and chances are, their immediate response will be fear. While these changes are often minor – according to Google – they can significantly impact content rankings and an organization's reach on the search platform. Their main aim, however, is to provide a better experience for Google […]
If you've been on Netflix recently, you may have noticed a new docuseries – Break Point. From the producers of Formula 1: Drive to Survive, Break Point gives viewers a behind-the-scenes look at the tennis world and its up-and-coming stars. And while I was immediately sold – I've been a huge tennis fan since I […]
It’s that time of year again. That time when you worry about your member renewals in hopes that your churn rate continues to stay low. And while you can offer the best resources, member benefits and community around, declining membership in professional organizations is still on the rise. So how can associations take an active […]
As associations continue to look for ways to add value to membership, prioritizing member growth and support should be top of mind. While you can offer professional development and cohort groups, the thing your members often need to hear most is advice from professionals further along in their career path – particularly for those just entering […]
Even if you’re not involved with producing your association’s social media content, chances are pretty good you’ve at least heard that things have been a little — ah — interesting at Twitter headquarters in the past few months. If not, here’s a quick catch-up: Entrepreneur and social lightning rod Elon Musk infamously purchased the social […]
Running a global membership association is a unique opportunity. The potential for growth and impact is enormous as you can connect people from all over the world and help them achieve their goals. However, because of the nature of global membership associations, leaders are also required to navigate some unique challenges. So what are these […]
If you’ve been on social media in the last week, chances are you’ve seen your friends post their Spotify Wrapped. Launched in 2017, it has become an annual tradition that recognizes users for their music tastes, listening time stats and even their listening personality type. But the real lesson is how Spotify uses Wrapped as […]
