Category: Marketing

What content metrics actually matter?

With the amount of information it’s possible to collect not only from our social media accounts but also our email campaigns and websites, it’s easy to feel totally overwhelmed by the sheer number of numbers. 

3 things Popeyes’ chicken can teach you about branding

In deconstructing a strategy utilized by a fast food chain to create hype around their sandwich, we gain a deeper insight into how we can push the boundaries and limitations within our own organizations. 

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