Your association doesn’t have to invent the next Rotten Tomatoes to take advantage of the benefits of content curation. But you can lean on tips from the site to learn how content curation can enhance your association’s reputation as a thought leader.
With inbound marketing, your content, branding, and search engine optimization work in harmony, attracting people who resonate with your association’s mission — and who might even become members.
Although creating high-quality content can be labor intensive, the time, energy and resources can truly pay off. Here are three proven tactics for creating content that can attract a lively, engaged audience:
There are several forms of content you can always rely on when inspiration runs dry. Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy.
As an association, your job is to do three things for your members: serve them, offer connections and make them better at what they do. To do that, you must have a keen understanding of what they need, what they want and what they want to work on.
Telling the story of who you are, why you are and why it matters is a necessity, because it’s a differentiator and product booster.
Utilize the following list of idea-generating tips to strengthen your association’s blog with rock-solid content that’s both interesting and informative.
As the abundance of available content increases, the ability to understand and recognize what is truthful and important becomes more and more difficult.
As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means. Whether it be financial strain, company overhauls or eliminating someone’s position, sharing this information in a professional, empathetic manner is more important than ever.
Knowing the importance of certification courses, associations should invest time into making these courses fun and stimulating while continuing to be informative.
