The key to supercharging your organization’s growth is in your organization’s culture. We sit down with business consultant, author and workshop facilitator John Spence to examine the right — and wrong — way to consider culture because if you’re not being intentional about it, it’s probably not working to your advantage. You’ll walk away with the tools to create and protect a more fun, engaging and rewarding workplace.

John Spence

Research has demonstrated that the average human attention span now lags behind goldfish in our ability to focus on a task or object. In today’s digital age where data is saturated and attention spans are shortening, how can you strike a delicate balance between providing the right amount of data to drive organizational decision making? In this session, a diverse panel with varied backgrounds representing small, medium, and large organizations share their thoughts on data collection, utilization, and communication to support organizational knowledge. Panelists will share their experiences and provide practical techniques aimed at enhancing business intelligence as a platform for making data-driven business decisions.

Dean Comber, Kanaka Sathasivan, Keith Darby, Mark Nelson

Have you had that "unsatisfied" survey experience? While surveys serve their purposes - they gather information quickly, are scalable, and inexpensive - they also have limitations when it comes to understanding what motivates members and keeps them with your organization. It’s time to break the same-old-results cycle! In this session, we will discuss how empathy, conversation, and meeting members where they are can bring change and results to your organization. Throughout this session, speakers will discuss real-life examples and lessons learned. We will address the ups and downs of working to better understand members, share the tools and strategies learned in the process, and show how breaking assumptions about member needs can bring lasting improvements to our organizations.

Emily Taylor, John Losh, Keith Chamberlain, Victoria Forlini

The world in which associations operate is changing fast, which means leaders must understand the external forces that are vital to their organization’s growth and success. Please join our esteemed panel of association executives for an in-depth conversation about how they use practices like environmental scanning and design thinking to chart the course for the organization’s future. They’ll also discuss what it takes to build an executive team that best fits an association’s culture, plus other critical topic areas.

Alex DeBarr, Garth Jordan, Mike Moss, Rhea Steele

There’s no way to grow an organization without first laying the groundwork of its vision. Using the lessons first sketched out in “Scaling Up,” Verne Harnsh walks us through the 10 Rockefeller Habits and how an organization can begin to grow intentionally. You’ll walk away knowing how to start your own journey to scaling up.

Verne Harnish

We could all use a little more revenue in our budget. Most of us know revenue starts with understanding the needs of members, but what does it mean to think deeply about member needs? And how do we balance the needs of other stakeholders, like sponsors and non-members, who may be able to underwrite member needs? Hear from a panel of educators and executives as they share practical lessons learned through revenue wins, and open up about strategies that missed the mark.

Kathija "Kat" Mohammed, Marissa Bankert, Nick Marzano, Stephen Fox

Developing new products, services and programs for members can seem like an insurmountable challenge. This session will review the new power model as a method to utilize crowdsourcing in support of product development. Learn how to re-configure and systematize your approach new product development along with your member community and your organization to create buy-in and broad-based participation. We’ll offer takeaways that will help you to operationalize open dialogue, process, reasonable and tangible expectations, and the need for collaboration.

Amy Thomasson, Katherine Preede, Tori Liu, Veronica Diaz

Often when people hear "artificial intelligence," they think of sci-fi movies and robots taking over our jobs. AssociationSuccess.org and rasa.io founder Amith Nagarajan will help us separate fact from fiction as we learn about the smartest ways to use AI. From tools to help boost productivity to creating new touch-points for your association to reach your members, we'll hear about how incorporating AI can create growth opportunities in your organization.

Amith Nagarajan