About us

Who we are

Originally founded in 2016 as AssociationSuccess.org, we have long worked to fulfill our Core Purpose: to inspire and elevate mission-driven leaders at every level. Sound exciting? We think so too.

At Sidecar, we make it easy to extend learning to everyone on your association staff, which improves retention, strengthens diversity efforts and grows organizations as everyone learns together.

Sidecar Members learn within our growing community, by participating in our timely and forward-focused events, engaging in our robust content library, and from lessons within our step-by-step courses. All our content is designed to drive innovation, empower strategic thinking and connect associations with new ideas.

That’s why we say, if you want to go, go. But if you want to go far, go with Sidecar.

Who are our members?

We believe no one ever created anything worthwhile without challenging themselves and their organizations to think differently! 

That’s why our leaders push the envelope and challenge the status quo. They ask why, and they aren’t afraid to experiment, even if it means they might fail. They also focus on creating an environment that supports and empowers everyone around them, because that’s what fearless leaders should do.

Our Values

In order to grow association leaders at every level and create a valuable professional development platform, we’ve set core values that guide everything we do:

Ask 'why?' It’s easy to say “we’ve always done it this way;” we think it’s better to ask “what’s possible?” That’s why we ask questions, experiment and try new things — even when it’s scary.

Seek the unexpected. In a world with no shortage of content, we seek diverse perspectives from beyond our industry to create unexpected lessons and joyful surprises.

Practice what we preach. We’re not going to ask an industry to change, learn and grow without being willing to change, learn and grow ourselves.

Stay weird. We like ourselves and we like each other - dog cameos, wrestling GIFs and all.

Fly together. We step forward with excitement while knowing we also have the space to step back.

Want to be part of this amazing community?

Our community guidelines

Regardless of where our community is gathering, we ask all participants and speakers to agree to our Community Guidelines. And we mean them, too: We’re not afraid to enforce the rules, and violators won’t be tolerated. If you have any questions, you can always find us by emailing AskTheDriver@SidecarGlobal.com.